LIGHT live alkoholfrei
In 2023, I had the chance to support an agency in their creation of a social media campaign for the Fruity range by LIGHT live alkoholfrei.
LIGHT live alkoholfrei is a non-alcoholic (sparkling) wine brand and a popular choice for those who want to enjoy the flavor of wine in a lighter, alcohol-free version. Made from carefully selected fermented grape juice, it delivers the same palate-pleasing qualities as traditional wines, but with a focus on moderation and inclusivity. Whether for special occasions or everyday enjoyment, LIGHT live creates moments of j0,0y.
My mission was to capture the product in still life and dynamic outdoor scenes, conveying the connection between product, model, and brand essence, especially of the youthful fruity range.
Challenge
A selection of the taken photographs follows. The released shots for the campaign finalised with illustrations and animations by the agency.
Result
